Analytics, Insights &  Business Valuation.

Empowering business owners to move forward with confidence.

Your Strategic Business Analyst

Leveraging years of commercial experience and the power of AI, I deliver clear, actionable insights to help small and mid-sized business owners grow with confidence. I provide expert data analysis, commercial insights, and strategic guidance tailored specifically for businesses like yours. Whether you’re looking to scale smarter, make better decisions, or find hidden profit leakage, I’m here to support you.

I also offer professional business valuations - helping owners who want to buy or sell a business with defensible valuations to negotiate with confidence, fairness and peace of mind.

DATA INFRASTRUCTURE

Eliminate costly data silos by centralising your operational and financial data into a single, highly secure intelligence platform. This creates a definitive source of truth, replacing manual guesswork with a reliable foundation that supports confident scaling and sustained profitability.

ANALYTICS

By using a background in Commercial and Data Analytics, along with joining all aspects of your data, I am able to map operational workflows against your financial outcomes to expose the hidden profit leaks and inefficiencies stalling your growth. By analysing this unified data, I transform complex metrics into a clear, actionable roadmap for immediate cost reduction and margin expansion.

STRATEGY

I leverage predictive modelling and AI-driven insights to move beyond simply identifying problems. I design evidence-based solutions tailored to your operations and continuously monitor their implementation to ensure sustainable growth and protect your bottom line as you scale.

ARTIFICIAL INTELLIGENCE

I deploy advanced artificial intelligence to rapidly analyse your joined datasets, uncovering hidden operational bottlenecks and profit leaks that traditional reporting misses. This powerful pattern recognition allows me to continuously monitor your business performance and proactively recommend data-driven fixes before your margins are impacted.

Partner with Craws Analytics for ongoing data strategy and monthly business performance insights

Your Trusted Advisor

Most business owners have to make critical, high-stakes decisions with incomplete or messy data. My job is simple: to help you protect what you’ve built, keep operations running smoothly, and unlock predictable, sustainable growth.

I take the heavy technical burden of data analysis and AI off your plate, turning your scattered operational metrics into clear, actionable answers so you can lead with total confidence.

How I support your business

  • Unified data, zero disruption

    I don’t replace your existing software or interrupt your day-to-day work. I securely connect your existing systems into one reliable source of truth, giving you a clear picture of your entire operation.

  • AI-Powered Diagnostics

    Standard reports only show what already happened. I use advanced AI pattern recognition to uncover hidden cost leaks, operational bottlenecks, and margin opportunities that traditional dashboards miss.

  • Practical, Evidence-based fixes

    Identifying a problem is only half the job. I use predictive modeling to give you straightforward, realistic fixes that safeguard your cash flow and protect your bottom line.

  • Ongoing Guidance (Peace of Mind)

    As your business grows, staying on top of efficiency gets harder. I deliver a direct monthly performance overview to ensure your operation stays lean, stable, and ready for sustainable scaling.

The Bottom Line: You run your business. I handle the data heavy lifting to keep your day-to-day operations rock-solid while building a runway for sustainable growth.

Support for Business Owners

Deep Business Insights

Understand exactly how your business is performing with clear, AI powered data analysis and commercial intelligence.

Strategic Clarity

Turn your data into confident decisions with practical strategy and actionable recommendations tailored to your goal.

Accurate Valuations

Transparent, defensible business valuations so you can buy or sell with clarity, fairness and peace of mind.